Este Pera CRM
Patient communication, sales and operations platform for hair transplant and aesthetic clinics
Built for the sales, patient coordination and operations teams of clinics that welcome international patients.
What it does
- Message your patients on every channel from one place.
- Every prospective patient is recorded; no message goes unanswered.
- A first reply goes out after hours too; your team picks up in the morning where it left off.
- Quotes, travel and procedure days in one calendar.
- See your ad results in real patient numbers.
Who it is for
- Hair transplant and aesthetic clinics serving international and local patients
- Sales and patient coordination teams working in several languages
- Operations teams planning transfers, accommodation and procedure days in one place
Security and privacy
Patient data is sensitive. The platform is designed to help clinics process it in line with their legal obligations.
Este Pera CRM's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements. Data from Facebook, Instagram and WhatsApp connections is processed in line with the Meta Platform Terms, solely for the respective clinic's patient communication and ad reporting.
Details: Privacy policy · KVKK notice
- Data is hosted in the European Union (Amsterdam).
- Each clinic’s data is kept separate and encrypted with a key per clinic.
- The master key that protects the encryption keys is kept in Google Cloud KMS (the Netherlands), separately from the application servers; KMS does not see personal data.
- KVKK and GDPR notices, explicit consent and data requests are managed in the panel.
- AI transparency: patients are told they are talking to AI; medical assessments are not shared without a doctor’s approval.